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Wednesday, March 16, 2011

Acer to Increase Distribution Channel in UK

World’s third largest computer maker, Acer, is now looking to strengthen its position in the UK market this year. The Taiwan-based computer giant has so far failed to show any prominence in the UK market, but is now confident to make its presence felt in the country.

With this aim in mind, Acer is now trying to engage more operators and increase its retail channels in the UK. The company has plans to introduce ten smartphones and three tablet PCs this year. Acer is going to launch Iconia Tab W500 which would be the company’s first ever bet on the tablet PC market. Now, UK is understood to be one of the markets the company is looking to exploit.

Acer’s senior corporate VP, Aymar de Lencquesaing, has recently said, “Our goal in 2011 in the UK market is to become clearly referenced in one or more operators and also to be present in the retail channels.”

Acer will also come up with its first Windows 7 Phone-based device in Autumn this year. Though it will continue to release Android-based devices, De Lencquesaing also revealed that the company would increase its Windows Phone 7-based devices in 2012.

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