Mobile phone is no longer a luxury but an everyday necessity. We have now I think nearly 2 billion or more mobile phone connections in the world and this number is increasing everyday. Yes, mobile phone is affordable to most people in the world but there are many people who want fashionable mobile phone sets. Samsung is addressing this market in a great way with its SGH-E590 cell phone set.
This mobile phone set has been designed by Jasper Morrison. You can find an entry about Jasper Morrison in Wikipedia. This alone indicates that he is a famous designer. If you look at the picture of SGH-E590 then I am sure that you will become impressed with its design. It’s simple but elegant. There is hardly anything in the backside but the front side is stylish. Anyway, very few of us actually bother to look at the backside of a mobile phone carefully. More than everything, I liked the color. SGH-E590 is a cell phone set that will stand in a crowd. 
Here is the press release from Samsung:
Samsung Electronics Co. Ltd., a global leader of mobile phones and telecommunication systems, and Jasper Morrison, a leading industrial designer, cooperated to bring an attractive mobile phone, SGH-E590. The Samsung E590 is a perfect solution for users who want to have all of the advanced multimedia features with eye-catching design in a hand.
Through the partnership with Jasper Morrison, well known for his talents in various areas of industrial design, the E590 is designed to touch customer’s emotion. The stylish E590 comes in simple contours and clean lines which comprise this compact bar design. True to Jasper Morrison’s witty sense, the mobile phone provides dual face; one side features phone keypad and LCD screen while the other side is outfitted with dedicated camera functions.
With the sleek design, E590 is equipped with a powerful camera functions even other digital cameras would envy the capabilities as it allows the users to enjoy 3.2 Megapixel camera with Auto Focus and Half-shutter. Panorama shot feature offers intuitive camera UI which displays easy to use icons. Moreover, E590 comes with the Bean bag, a unique tripod which is a truly useful and portable accessory made of a special rubberized material for maximum flexibility and grip.
“The SGH-E590 is a very pragmatic work of art that reflects the synergy between Samsung and Jasper Morrison. We have teamed up to satisfy our users with high-performance technology and emotional design.” says Geesung Choi, President of Samsung’s Telecommunication Network business. He added, “Through the partnership with renowned designers, Samsung will strengthen our design power to bring design excellence to our customers.”
The Samsung E590 is available in two colors, noble black and snow silver, and will be launched in Europe, China and South East Asia in June.
SGH-E590 Specification
Standard GPRS Class 10 / EDGE / Tri-Band (900/1800/1900)
Camera 3.0 Megapixel Auto focus Camera with half shutter
Intuitive Camera UI / Panorama shot
Display: 262144 Color TFT Screen (220x220 pixels. 1.79")
Features: Music player (MP3/AAC/AAC+/e-AAC+/wma) Bluetooth 2.0/ USB 2.0 Voice streaming & Messaging / Video recording 90 MB / External Memory Slot
Size: 94x42x13.5mm
Weight: 66g
Samsung SGH-E590 will attract men and women alike. I think it will attract the young users more.
Jasper Morrison: The Designer of SGH-E590
Jasper Morrison is a famous designer. He nearly 48 years old and he is a renowned name in product and furniture designing. He is involved with industrial design for nearly 2 decades. Morrison loves to experiment with new things and this pioneering attitude has paid off a lot. From his student life, he knew what he wanted to be and he has accomplished some high profile projects as a designer.
Design Museum wrote about Jasper Morrison:
Critically, Morrison's clients have also allowed him to experiment with new materials and technologies. The results include his 1999 Low Pad Chair for Cappellini, which was inspired by one of Morrison's favourite mid-20th century chairs - the Danish designer, Poul Kjaerholm's 1956 steel and leather Chair, but used a new method of condensed upholstery to create a comfortable, but durable padded leather seat. Another technical coup is his 1999 Air Chair, an elegant, relatively inexpensive moulded dining chair made from a single piece of plastic using Magis's new gas injection technology.
His latest high profile work is the design of SGH-E590 cell phone set of Samsung. Samsung is one of the leading players in the cell phone industry in Asia. This fashionable E590 set will reach many people and may be not all of them will know that it was Morrison who came up with this brilliant design.
About the design of SGH-E590, HTlounge wrote:
Jasper Morrison of England has taken his designing expertise over to Samsung to help the Korean manufacturer create the SGH-E590 candybar cell phone. Clearly taking on a very minimalist approach, the Samsung E590 doesn't look like much. It's got generic looking buttons, a rather plain back side, and not much in between. But that's exactly its appeal -- it "comes in simple contous and clean lines."
I hope that it wont be the last time Jasper Morrison designs a mobile phone set. He surely knows how to make good design.
Photos of Samsung SGH-E590
Samsung SGH-E590 cell phone set has created a buzz in the media. I can see that a number of blogs and websites have covered this cell phone set. It is a fashionable mobile phone and naturally, you may look for its pictures. Here I am mentioning some websites or blogs that contain pictures/photos of SGH-E590.
Samsung
You can find a nice picture in the official website of Samsung. There is an option to see the larger image which is really cool. To see a large picture of E590 visit the following url:
http://samsung.com/PressCenter/PressRelease/images/l_20070604.jpg
HTlounge
Here, you can find 3 photos of SGH-E590 cell phone. The picture is very small but the next two are big.
Photos of E590
Do you know of any more pictures of Samsung E590?
