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Thursday, May 14, 2009

Conflict between Bollywood Producers and Multiplex Owners Still Continues

It has been over a month since the standoff between Bollywood producers and multiplex owners started on revenue sharing ground. Producers of Bollywood film industry want a bigger chunk of revenue, while multiplex owners, who initially wanted a performance based revenue, now want 50:50 after tax revenue sharing in the first week, and then 60:40 in the second week, 70:30 in the third week and then 75:25 in the fourth week after the release. Recent talks between two parties ended without any solution for the dispute.

Release of a number of Bollywood films delayed due to the conflict and it has already cost multiplexes 300 million rupees. Multiplexes are trying to attract movie fans by showing old blockbuster Hollywood hits and local movies, while some of the Bollywood movies have been released to single screens. About 60 to 65 percent of ticket selling revenues of Bollywood movies are generated through multiplexes. So, Bollywood producers as well as multiplex owners both are suffering from the standoff, and most importantly, the moviegoers are now disappointed not to see any new Bollywood movies in the multiplexes. It has been reported that the two parties would sit together very soon, looking for a solution to this problem.

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