I have been professionally blogging for four and half years and the only
regret I have is that fact that I never stuck myself to one blog. Of course, I did not have the
knowledge that I have now. Bad health, recession and setbacks in personal life
caused havoc to me but still, I just wish that I focused on only one blog from
first. I could have become very successful in blogging. After all, I did not
have any shortage when it comes to hard work and efforts. Anyway, I
am writing this entry so that you think about it and do not make the
same mistakes I have done.
1. Time: Time is really
limited for all of us. For most of the bloggers, blogging is not even a full
time job. So, you have to find time for your blogging and if you have
just one blog then you can give all of your time for it. On the other hand, if
you have more than one then your time will get divided naturally. Thus, less
time means you can write fewer entries.
2. Money: From my own
experience, I have noticed that when you focus on only one blog then it becomes
easier to earn money because all of your attention is on that blog
alone and it becomes easier to bring traffic and more traffic translates into
more revenue. I am going to cast some light on the traffic issue later in this
post.
3. Branding: When your
attention is only on one blog then it becomes easier for you to develop
branding. When, I started blogging and I used to write only
for South AsiaBiz and at that time, it became like a brand for me. Razib
Ahmed and South Asia Biz were almost synonymous. Although, I do
not write in that blog for two years, if yousearch for my name in
Google then you will perhaps notice that South Asia Biz still
comes in the first page of search results.
4. Skill: When you
are writing about the same topic and in the same blog then your skill
surely develops. I have been writing about South Asia for
more than 4 years and now, it takes much less time to write about
this topic then it used to be four years ago. It is natural that when you do
the same thing over and again day after day then you become sharper and quicker
in it.
5. Promotion: if you are a
blogger then you know that just writing entry everyday is not enough.
You have to spend a good amount of time promoting your content. It is
surely much easier to promote a blog then more than one blogs. Because I have a
number of blogs, I cannot promote any of them in a good way.
6. Health: I am a full time
blogger and I can afford to spend many hours for blogging. However, still, when
my health became sick one year ago, I realized that you can look after one blog
even when you are sick. However, I did a very foolish mistake and I tried
to write in several blogs when I was suffering from obesity. As a
result, within a few months, I suffered too much mental stress and blogging
or writing became an impossible thing for me. I used to enjoy
blogging more than anything else. Even in the day of my wedding, I wrote an
entry and then went to the place to register my marriage. Sadly, now, I
cannot write every day because of suffering from too much stress.
7. Archive: Good archive
is always important for the success of any blog. When you have a
healthy archive of many entries then you do not need to worry for your regular
traffic. Google will send many visitors to you every day. This very blog has
received more than 2 million pageviews in 2010 so far despite the fact that we
could not hard.
8. Success: Now, I am totally
convinced that it is much easier to make a single blog successful than trying
for more than one.
9. Topic to Earn Money:
I just hope that until now, you are convinced. So, now, I like to say some
words about the matter of earning money. You see that when you decide to focus
on only one blog then think whether the topic can earn enough money. Do some
research on the topic and take a look at the niche. Take a look the top blogs
in your field. You will find your answer.
10. One Child and One
Blog: I live in a country which is perhaps the mostly densely populated on
earth. The main reason is that many poor people do not listen to the advice of
the government and take several children. As a result, they cannot look after
their children. Perhaps, the same way, if you have 5 children then it is not
easy to look after all of them. The same is true about your blogging life.
Think of a blog like a child. A blog needs a lot of attention, care, time
and money just way the way a child needs.
So, are you convinced?
(It was first published in another blog that I don’t
write anymore. I hope that some people will read here.
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