The Starbucks Card Mobile app is a hit among people. Launched in January 2011, the service was available for iPhone, iPad, iPod Touch and BlackBerry users. 6,800 Starbucks stores in the U.S. started accepting mobile payments.
On March 23, 2011, during the Starubucks Annual Meeting of Shareholders at Marion Oliver MacCaw Hall in Seattle, Howard Schultz, Chairman &CEO, Starbucks, revealed that more than 3 million people paid for Starbucks coffee via Starbucks Card Mobile. Brady Brewer, vice president, Starbucks, revealed that their company currently offers the largest mobile payment network in the country.
The “touch to pay” system allows customers to hold up barcodes in their Starbucks Card Mobile app to the scanner placed in the stores. The program first started in September 2009.