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Tuesday, March 15, 2011

Microsoft will suspend Zune music player but continue the service

If you are a fan of Zune music player you have a reason to feel sad. Microsoft announced that it will not introduce any new Zune music player from now on but the company will continue its Zune service via Windows Phone 7 based mobile phones and other devices.

A person close to the decision broke the news but Microsoft has not commented on the matter yet. In an email statement, Microsoft said,

“We have nothing to announce about another Zune device -- but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America,……We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.”

The Zune music service allows people to buy songs and movies and stream unlimited music for a monthly subscription fee.

Microsoft introduced Zune back in 2006 with the aim to compete with Apple’s iPod lines of portable music player but it failed to do so. Apple iPod still controls the portable music device market. According to NPD Group Inc., the company sold 77 percent of its units in 2010.

The latest model of Zune, Zune HD was released in September 2009 and in 2010, Microsoft released an upgrade with more storage capability. Microsoft said that it will continue selling existing versions of Zune.

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