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Tuesday, September 15, 2009

Airtel Becomes Title Sponsor of Champions League Twenty20 for 5 Years

Airtel has signed a five-year deal to become the title sponsor of Champions League twenty20 tournament. That means for the next five years the tournament will be titled as Airtel Champions League Twenty20. Airtel signed the deal with ESPN Star Sports.

clt20 reported:

Airtel signed the deal today with ESPN STAR Sports, the commercial partners of Champions League T20. The first edition of the Champions League will be played in India starting October 08, 2009. A total 12 teams from 7 test playing nations will participate in the inaugural edition. The 16 day league will have 23 Twenty20 matches.

There is no doubt, cricket fans are eagerly waiting for the tournament. With the increasing popularity of twenty20 format of cricket, it is pretty much understandable that the tournament will be a big hit.

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