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Sunday, July 05, 2009

Tiger Woods, Roger Federer and Thierry Henry Failed with Gillette Advertisement?

(This entry was originally published in this blog December 2008 and it is based on the information of that time.)

Tiger Woods, Roger Federer and Thierry Henry are perhaps among the top ten icons in world sports today. They are in different sports. Roger Federer is the top tennis player. Thierry Henry is considered to be one of the top ten influential strikers in football and Tiger Woods is the undefeated or unrivaled king of professional men’s golf. There is no doubt that all of them are very successful in their own field and Gillette company wanted to use their success in their advertisement so that they can attract more men to use their Gillette shaving razor.

Telegraph wrote:

The golfer, tennis champion and former Premiership football star lined up for the razor commercial in 2008.

But industry magazine Campaign voted the advert the top turkey of 2008 for its cringe-worthy imagery.

Campaign editor Claire Beale said: “The Gillette ad is an own goal, a double fault and a bunker shot rolled into one.

It seems that this effort from Gillette Company has suffered a blow in England as according to a report of Telegraph, the advertisement has been considered as the worst TV advertisement of the year. So, it is seen that getting sports stars can not guarantee success for companies when carrying out a commercial campaign.

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