India Cricket Team’s Success Increasing Attraction of Advertisers to Cricket

(This entry was originally published in this blog December 2008 and it is based on the information of that time.)

Indian cricket team’s excellent form on the field has become a source of happiness for the television broadcasters who are making good cash in from high rate of television advertisements. NEO Cricket, who has exclusive broadcast right of India’s home series, is now looking to increase its rate for advertising slot for the second test, beginning from 19 December 2008 at Mohali. The channel has already sold 70 percent ad slots for the second test at a rate of Rs 80,000.

The success of Indian cricket team has once again showed that cricket is still a popular place for advertisers. Sachin Tendulkar has recently become brand endorser of Royal Bank of Scotland. Aviva Life Insurance also signed Sachin Tendulkar for promotional purpose. So, it is pretty much clear that advertisers are very much interested to invest in cricket, seeing Indian’s recent success on the field.

Related article:

The Hindu Business Line