‘We Hate Setanta.’ Yes, this is the slogan of many English fans now. They really hate this TV channel. Before going to everything, I hope you know that Setanta is an Irish television channel. Well, it may be an Irish TV channel, but it is gradually becoming an important part of life of most English football fans. Setanta has the TV rights of
In
This match is going to be on Setanta too and it is not still clear if terrestrial television channel will be bale to broadcast any highlights. In fact, Setanta demanded too much money and BBC and ITV are not eager to pay the money for the highlight. So, unless there is a last-minute deal, there is a huge possibility that English fans will not be able to see the Croatia vs England match tomorrow live unless they are subscribers of Setanta television channel. That means that, majority of the people in
I think that it is a dilemma of modern football. On the one hand, everything is done in the name of football. Everyone related to football management, the clubs and companies want to take advantage from the immense popularity of football. Well, on the other hand, football is increasingly becoming the hotcake of the rivalry of major television channel. Thus, football is now almost terrestrial free-to-air tv channels and it is now the property of cable channels. This is the case in almost all the European country. Often, they have to watch their favorite matches in cable channels. Sometimes, even they have to watch a football match at pay-per-view. This is a total disaster for football because football is a sports for the ordinary people. However, it is increasingly becoming a sport which will be enjoyed by rich people. I am sure that ticket prices of football matches will be increased significantly in the next few years. Thus, only rich people will be bale to enjoy football matches.
Thus, you can hate Setanta, but you have to buy its service if you want to
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