Twenty20 World Cup: Good Time for Advertisers

Advertising and sponsorships are the lifeline of world sport today. Big companies spend a lot of money after popular sports. In India, just one sport is popular and that is cricket. Right now, Twenty20 World Cup is going in and millions of Indians are now watching the matches of Twenty20. Fortunately, India has defeated Pakistan in this world cup. So, many people in India are now excited with Twenty20 World Cup. The big companies are excited to catch the attention of the consumers too.

Economic Times wrote:

Two-thirds of the youth in Delhi say they would prefer to watch Twenty20 over One Day Internationals (ODIs) and Tests while 80% of the sampled age group across Delhi and Mumbai perceived Twenty20 to be an ‘extremely successful’ format of cricket.

Pepsi MyCan, Reliance Mobile and Hero Honda, emerged as the most recalled brands in Delhi. Pepsi MyCan, for example, topped with a score of 27%, followed by Reliance Mobile at 16% and Hero Honda at 12%. In Mumbai, Nokia displaced Hero Honda among the three highest recalled brands. Reliance Mobile scored a recall of 37% in Mumbai, Pepsi MyCan scored 23% and Nokia was the third most recalled brands in Mumbai with a 10% recall.

If India can do well then the big companies will want to spend more money. Of course, Twenty20 is going to see a huge boost in India as Indian Cricket League (ICL) is going to start its own Twenty20 league in India this year and next year, BCCI is going to stage its own Twenty20 competition.