NEO Sports Plus is going to telecast some selected Rugby World Cup 2007 matches in South Asia. Rugby world cup 2007 is going to start from 7 September 2007 in France. NEO Sports Plus is an India based sports television channel. NEO Sports Plus is a pay channel. So, the other TV channels have to buy the matches from NEO Sports Plus, if it wants to telecast the Rugby World Cup 2007 matches.
NEO Sports Plus will telecast only 15 out of 48 matches of rugby world cup 2007. Eight pool stage matches along with four quarter finals, two semi finals and final match will be telecast on NEO Sports Plus. So, the rugby fans of South Asia will not be able to watch the other matches. It is also a problem because not too many television channels will be interested to buy the matches from NEO Sports because rugby is not a popular sport in South Asia.
I think Rugby world cup is a big occasion to increase the popularity of Rugby in South Asia. International rugby board should take the matter seriously because the more the sports will be popular the more the rugby will be competitive. International rugby board can give license to the television channels of South Asia at a lower price so that the sport Rugby becomes popular in this region. Otherwise, it would be difficult to bring about development of Rugby in South Asia.
Source:
NEO Sports Plus
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