Hollywood Christmas Parade Stopped due to Financial Losss

Hollywood has put an end to the traditional Christmas Parade due to facing a huge financial loss. The parade was first introduced in 1928 and since then it has become a popular source of entertainment. However, for the last few years, the people became less interested which led the organizers to a huge loss. Courant.com reported:

"This is a very difficult thing for us to have to do," said Jeff Briggs, chairman of the Hollywood Chamber of Commerce's board of directors. "We're disappointed and sad. But we're out of the parade business."

Bing Crosby, James Stewart, Ronald and Nancy Reagan, Charlton Heston and Natalie Wood were among those who took part in the parade through the years. Singing cowboy Gene Autry was a major parade supporter.

But in recent years, the parade struggled to attract celebrity participants and a national television audience.

The chamber, which is supported by member dues, said it lost about $100,000 in producing last year's $1 million event.

Johnny Grant, the honorary mayor of Hollywood who ran the parade for 22 years, said he was heartbroken to see the parade end. Last year's parade was his last as executive producer.

"When that last float went down the street last year, half my life went with it," he said. "But L.A.'s changing, America's changing. The public has many more entertainment platforms now."

I think as it is related to the tradition of Hollywood, it should be continued. I wish the government as well as the celebrities will extend their helping hand to save the parade in order to save the tradition of the Hollywood.