The Masters Golf Tournament 2007 is going to take place from next week. AT&T has arranged special coverage for this event. I found a press release about this matter. Here is the press release:
AT&T Inc. (NYSE: T)
announced today that golf fans can now enjoy more of the 2007 Masters
Tournament as AT&T launches its first major content initiative across the
three screens central to customers' lives: the wireless device, the TV and
the PC.
Under an agreement with the Masters, AT&T will provide golf fans with
access to Masters previews and daily highlights, live tournament and
practice range coverage, player interviews, live updates, links to
real-time scoreboards and more. Masters coverage will be available through
AT&T blue room (http://www.attblueroom.com), AT&T U-verse(SM) TV, AT&T
Homezone(SM) service, AT&T U-verse OnTheGo, AT&T Broadband TV, and
Cingular, now AT&T, wireless service. Live video, including Masters Extra
and Amen Corner Live, real-time scoring and additional information is also
available on the Masters official Web site, masters.org.
The deal furthers the company's commitment to deliver compelling
content across the three screens. AT&T offers customers a wide variety of
content through a portfolio of advanced video, broadband and wireless
services, bringing customers more of the entertainment they enjoy and
strengthening programmers' and advertisers' connections with new and loyal
audiences.
"By extending the excitement of the 2007 Masters Tournament across the
three screens, AT&T is giving golf fans more ways to enjoy one of the
greatest traditions in all of sports," said Dan York, head of content and
programming, AT&T Entertainment Services. "As audiences look to get content
on the range of digital devices, three-screen entertainment is the future.
The Masters recognizes that successful programming translates to all three
screens, which AT&T can deliver to consumers, programmers and advertisers."
Beginning Masters Week (April 2 - 8, 2007), AT&T customers will be able
to view the following Masters content:
-- Masters TV. Daily tournament previews and recaps will be available on
AT&T blue room; via Cingular, now AT&T, wireless service; through AT&T
U-verse TV and AT&T Homezone video-on-demand (VOD) services; and as a
streaming channel on AT&T U-verse OnTheGo and AT&T Broadband TV.
-- Player Interviews. AT&T blue room, AT&T wireless phones, U-verse
OnTheGo and Broadband TV will feature multiple player interviews each
day. Full-length interviews will also be available on demand through
U-verse TV and Homezone.
-- Masters Extra. Live bonus coverage will be available on AT&T blue room
during the competitive rounds, with nearly an hour of play-by-play
action before cable and network broadcast coverage begins.
-- Amen Corner Live. Live Tournament coverage from "Amen Corner" - the
11th, 12th, and 13th holes - will be available on AT&T blue room during
the competitive rounds.
-- Par 3 Interviews. A live feed of player interviews after their
completion of the Par 3 Contest on April 4 will be available on AT&T
blue room.
--
video feed of the practice driving range.
-- Outdoor Green Jacket Ceremony. The outdoor Green Jacket presentation
ceremony will be available live on AT&T blue room, via U-verse TV and
Homezone VOD services, and on U-verse OnTheGo and Broadband TV.
-- Masters Scoreboard. AT&T blue room will have exclusive direct links to
the Masters live leader board.
-- Interactive Features. Viewers can also participate in polls, trivia and
customized alerts via AT&T blue room and AT&T wireless phones.
-- Masters Moments. Customers can view archived footage of memorable
moments from past Masters tournaments on AT&T blue room, via AT&T
wireless phones, through U-verse TV and Homezone VOD services and on U-
verse OnTheGo and Broadband TV.
Masters programming will be available to AT&T customers at no
additional charge (service and wireless-data-plan subscriptions may apply),
and select content will be available for 60 days following the conclusion
of the tournament. Customers can visit http://www.attblueroom.com/sports to access
available coverage.
AT&T Entertainment Services is a new division within AT&T that is
focused on delivering innovative and unique entertainment services and
multiplatform advertising opportunities across the three screens. The AT&T
Entertainment Services group represents the intersection of the company's
vision to be the premier communications and entertainment provider. As
today's media environment continues to evolve, AT&T combines its technology
expertise and capabilities for a head start in delivering next-generation
three-screen services, content and advertising.
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