AT&T to Provide Live Coverage of The Masters Golf Tournament 2007 through Three-Screen Content

AT&T, one of the popular communications holding companies in the world, has already taken an initiative to provide information about the forthcoming major golf tournament, The Masters Golf Tournament 2007. The company will make the tournament more flexible for the golf lovers as the information will be providing through three-screen content. It means that the fans will have access to the wireless device, the TV and the PC in order to know the instant information of the Masters. At&T is going to arrange all the things as per their with the Masters. Pr-inside reported:

Under an agreement with the Masters, AT&T will provide golf fans with access to Masters previews and daily highlights, live tournament and practice range coverage, player interviews, live updates, links to real-time scoreboards and more. Masters coverage will be available through AT&T blue room.

(http://www.attblueroom.com/), AT&T U-verse(SM) TV, AT&T Homezone(SM) service, AT&T U-verse OnTheGo, AT&T Broadband TV, and Cingular, now AT&T, wireless service. Live video, including Masters Extra and Amen Corner Live, real-time scoring and additional information is also available on the Masters official Web site, masters.org.

The deal furthers the company's commitment to deliver compelling content across the three screens. AT&T offers customers a wide variety of content through a portfolio of advanced video, broadband and wireless services, bringing customers more of the entertainment they enjoy and strengthening programmers' and advertisers' connections with new and loyal audiences.

"By extending the excitement of the 2007 Masters Tournament across the three screens, AT&T is giving golf fans more ways to enjoy one of the greatest traditions in all of sports," said Dan York, head of content and programming, AT&T Entertainment Services. "As audiences look to get content on the range of digital devices, three-screen entertainment is the future. The Masters recognizes that successful programming translates to all three screens, which AT&T can deliver to consumers, programmers and advertisers."

I think the service AT&T is going to provide will make the tournament attractive to the fans as they will provide live coverage of the Masters. To know more information you can go to the AT&T website or The Masters website The Masters officials have done a good job making such an effective contract with AT&T. I hope the company will be available with such services in the other major golf tournaments as well.