Coverage of 2007 Masters Tournament from AT&T

The Masters Golf Tournament 2007 is going to take place from next week. AT&T has arranged special coverage for this event. I found a press release about this matter. Here is the press release:

AT&T Inc. (NYSE: T)

announced today that golf fans can now enjoy more of the 2007 Masters

Tournament as AT&T launches its first major content initiative across the

three screens central to customers' lives: the wireless device, the TV and

the PC.

Under an agreement with the Masters, AT&T will provide golf fans with

access to Masters previews and daily highlights, live tournament and

practice range coverage, player interviews, live updates, links to

real-time scoreboards and more. Masters coverage will be available through

AT&T blue room (http://www.attblueroom.com), AT&T U-verse(SM) TV, AT&T

Homezone(SM) service, AT&T U-verse OnTheGo, AT&T Broadband TV, and

Cingular, now AT&T, wireless service. Live video, including Masters Extra

and Amen Corner Live, real-time scoring and additional information is also

available on the Masters official Web site, masters.org.

The deal furthers the company's commitment to deliver compelling

content across the three screens. AT&T offers customers a wide variety of

content through a portfolio of advanced video, broadband and wireless

services, bringing customers more of the entertainment they enjoy and

strengthening programmers' and advertisers' connections with new and loyal

audiences.

"By extending the excitement of the 2007 Masters Tournament across the

three screens, AT&T is giving golf fans more ways to enjoy one of the

greatest traditions in all of sports," said Dan York, head of content and

programming, AT&T Entertainment Services. "As audiences look to get content

on the range of digital devices, three-screen entertainment is the future.

The Masters recognizes that successful programming translates to all three

screens, which AT&T can deliver to consumers, programmers and advertisers."

Beginning Masters Week (April 2 - 8, 2007), AT&T customers will be able

to view the following Masters content:

-- Masters TV. Daily tournament previews and recaps will be available on

AT&T blue room; via Cingular, now AT&T, wireless service; through AT&T

U-verse TV and AT&T Homezone video-on-demand (VOD) services; and as a

streaming channel on AT&T U-verse OnTheGo and AT&T Broadband TV.

-- Player Interviews. AT&T blue room, AT&T wireless phones, U-verse

OnTheGo and Broadband TV will feature multiple player interviews each

day. Full-length interviews will also be available on demand through

U-verse TV and Homezone.

-- Masters Extra. Live bonus coverage will be available on AT&T blue room

during the competitive rounds, with nearly an hour of play-by-play

action before cable and network broadcast coverage begins.

-- Amen Corner Live. Live Tournament coverage from "Amen Corner" - the

11th, 12th, and 13th holes - will be available on AT&T blue room during

the competitive rounds.

-- Par 3 Interviews. A live feed of player interviews after their

completion of the Par 3 Contest on April 4 will be available on AT&T

blue room.

-- Masters Practice Range Live. AT&T blue room will include a live daily

video feed of the practice driving range.

-- Outdoor Green Jacket Ceremony. The outdoor Green Jacket presentation

ceremony will be available live on AT&T blue room, via U-verse TV and

Homezone VOD services, and on U-verse OnTheGo and Broadband TV.

-- Masters Scoreboard. AT&T blue room will have exclusive direct links to

the Masters live leader board.

-- Interactive Features. Viewers can also participate in polls, trivia and

customized alerts via AT&T blue room and AT&T wireless phones.

-- Masters Moments. Customers can view archived footage of memorable

moments from past Masters tournaments on AT&T blue room, via AT&T

wireless phones, through U-verse TV and Homezone VOD services and on U-

verse OnTheGo and Broadband TV.

Masters programming will be available to AT&T customers at no

additional charge (service and wireless-data-plan subscriptions may apply),

and select content will be available for 60 days following the conclusion

of the tournament. Customers can visit http://www.attblueroom.com/sports to access

available coverage.

AT&T Entertainment Services is a new division within AT&T that is

focused on delivering innovative and unique entertainment services and

multiplatform advertising opportunities across the three screens. The AT&T

Entertainment Services group represents the intersection of the company's

vision to be the premier communications and entertainment provider. As

today's media environment continues to evolve, AT&T combines its technology

expertise and capabilities for a head start in delivering next-generation

three-screen services, content and advertising.

Enjoy The Masters Golf Tournament 2007 at AT&T

Just think of life 20 years ago. Enjoying an sporting event was tough. You could read about them and also watch them in TV and listen them in radio. Now, you have Internet and mobile phone. So, I am not surprised to see that AT&T has arranged The Masters Golf Tournament 2007 for the fans.

San Antonio Business Journal reported:

AT&T Inc. will provide golf enthusiasts with its "three-screen" access to the 2007 Masters Tournament -- through customers' televisions, PCs and wireless devices.

Through this agreement with the Masters, AT&T will provide golf fans with previews and daily highlights of the Masters, live updates and links to real-time scoreboards. Fans will also witness the awarding of the coveted green jacket for the tournament winner.

Masters coverage will be available through AT&T blue room (attblueroom.com), AT&T U-verse TV, AT&T Homezone, AT&T U-verse OnTheGo, AT&T Broadband TV and the company's wireless service (formerly Cingular).

So, this will work as an added attraction for the viewers. They will surely enjoy this.

The Golfers throughout the World Getting Prepared for The US Masters 2007

Ahead of the most prestigious major golf tournament, US Masters, the payers are taking preparations. Both the favorites and the minnows are in their way working to meet their dream in the tournament. The tournament is going to be started from April 5. The sad news is that the defending champion Phil Mickelson is not in good form. Last year his performance in the U.S. Open was not up to the mark and seemed out of the form. Many think that The US Masters 2007 is going to be a challenge for him. However, David Toms, a contender of the coming tournament, does not agree with it. Det News reported:

Phil Mickelson has won the Masters twice in three years but his collapse at Winged Foot Golf Club at last year's U.S. Open has many convinced he'll have problems coping with a major championship. Toms thinks otherwise.

"You look at him as one of the guys you have to beat in major championships now," Toms said. "Obviously at Winged Foot he put himself in that situation, he screwed up, and he's the first one to tell you that he did. You look at him as one of the guys you have to beat in major championships now. It was that way before, but he's won three of them now. Now he knows he can do it so it makes him endure."

As for himself, Toms said, "It's been a good start to the year for me, solid.

"I think it's time for me to start contending a little bit," he said. "I'm going to be playing a lot in the next two to three months. So I feel good about it.

"I've always been kind of streaky. This time last year, I had already won a tournament and was playing very well. I was putting the ball extremely well. Right now I'm putting good, but not making everything like last year. Who knows? It only takes really one round to turn that around."

I think that the players who are going to take part in The US Masters 2007 are the best golfers of the world. So, it should not be a right task to make anyone out of the count. Moreover, the tournament deserves something special from the participants considering the attire of The US Masters. I hope the coming tournament will have some exciting moments for the players as well as the fans throughout the world.

Masters Golf Tournament 2007: For the Love of Golf

Masters Golf Tournament 2007 is coming up in a few days. It is perhaps the most prestigious golf event in the world. It has a very rich tradition and history. We would love to cover this tournament in this blog in the next few days. We will try to provide regular updates, news and features. We will also try to write some informative articles on golf.

May be you can read this article:

10 Greatest Golfers of All Time