On March 25, 2011, in a note to investors, Morgan Stanley analyst, Katy Huberty, said that Apple is working on a Smart TV. She reached the conclusion after the firm talked with different people in Asia but could not provide any further details.
Huberty speculates that Smart TV is the next rational step for it will help the company to bring together "TV/Video content, gaming, DVR, as well as other features like apps and FaceTime into one product."
Huberty predicts that a Smart TV from Apple would generate approximately $4 billion with 1 percent TV market share captured by 2013.
As Internet based TVs are becoming the latest craze, Apple can take this advantage and Huberty is not alone to make such a prediction. Piper Jaffray analyst, Gene Munster also believe that Apple is going to launch a “connected television” in near future.