IIFA Awards title sponsor was bought by Micromax

The 11^th annual ceremony of IIFA Awards will be held in Sri Lanka at Colombo. This star studded function will kick off from June 3 to 5 in 2010. The title sponsorship of IIFA 2010 Awards was bought by Micromax, domestic handset manufacturer. Now, the title will be Micromax IIFA Awards.

Micromax Business Director, Mr. Vikas Jain, is delighted with its collaboration with the IIFA Awards. This association with IIFA will help Micromax to create international appeal around the world.

Mr. Vikas Jain is hopeful about their partnership with IIFA. He also expects that it will provide unique experience for their consumers to strengthen their relationship with the Indian Diaspora. He also said that Micromax IIFA Awards will reach new height that was never seen before.

According to Mr. Sabbas Joseph, IIFA is pleased to partner Micromax as the title sponsor of the IIFA Awards 2010.

More than 500 million people will be charmed by the Micromax IIFA Awards.

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