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Tuesday, September 25, 2007

India vs Australia ODI Series 2007: Future Groups Gets the Sponsorship Rights

Future Group has won the sponsorship rights of India vs Australia ODI Series 2007. India will play seven ODI matches and one Twenty20 match against Australia. Future Group will promote the series as they got the sponsorship right of the upcoming series. India has recently won the Twenty20 world cup title. So, Indian fans are now excited for the India vs Australia ODI series. It is expected that India vs Australia ODI series will have hard competition. India defeated Australia in the semi final of Twenty20 world cup. So, Australia will try to take the revenge of their defeat to India in Twenty20 world cup.

Economictimes reported:
Cricket is one of the most powerful communication platforms for brands and companies. In the backdrop of the spectacular performance of the Indian team in the recent months, Future Cup is bound to generate further interest and support for the game, Future Group CEO Kishore Biyani said in a statement.

I think, Future Group will be beneficial from this series. Indian cricket fans are now excited because of India’s Twenty20 world cup win. So, Future Group will get huge promotion through this series. However, much of their success will depend on the performance of Indian team. If India can play well in the first few matches then fans will be more interested to the ODI series. Tickets of the first ODI match have already been sold out. So, you can realize that how much crazy the Indian fans are at this moment.

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