Tiger Woods, Roger Federer and Thierry Henry Failed with Gillette Advertisement?

(This entry was originally published in this blog December 2008 and it is based on the information of that time.)

Tiger Woods, Roger Federer and Thierry Henry are perhaps among the top ten icons in world sports today. They are in different sports. Roger Federer is the top tennis player. Thierry Henry is considered to be one of the top ten influential strikers in football and Tiger Woods is the undefeated or unrivaled king of professional men’s golf. There is no doubt that all of them are very successful in their own field and Gillette company wanted to use their success in their advertisement so that they can attract more men to use their Gillette shaving razor.

Telegraph wrote:

The golfer, tennis champion and former Premiership football star lined up for the razor commercial in 2008.

But industry magazine Campaign voted the advert the top turkey of 2008 for its cringe-worthy imagery.

Campaign editor Claire Beale said: “The Gillette ad is an own goal, a double fault and a bunker shot rolled into one.

It seems that this effort from Gillette Company has suffered a blow in England as according to a report of Telegraph, the advertisement has been considered as the worst TV advertisement of the year. So, it is seen that getting sports stars can not guarantee success for companies when carrying out a commercial campaign.

Moving the Blog to own Domain

You may notice that for last few weeks, we are not updating the blog that much. Well, there is a good news for all our readers. We could manage a domain and this blog (Techtainment) will be moved there within a day or two. The url is: http://www.sports37.com/

Well, this is good news for us and I hope that the readers will enjoy it too. We have redirected the feed of this blog to the feed of the domain too and I would like you to update it: http://feeds.feedburner.com/Sports37

Well, if you visit the new url then I am sure you will like it even more. We are doing the same thing there: covering sports. I am giving you links of some nice entries that you can read:

Top Ten Transfer Deals in the History of World Football

Top Ten Female Golfers of All Time

 

So, you can easily realize that we are doing the same thing there. So, don’t wait and run to the Sports37 blog. 

Why Should you Visit Sports37 Blog?

Sports37 (http://www.sports37.com ) is a new blog on a sports and there is one a strong reason why you should visit this website: it is our new blog on sports and the good thing is that at last we can have our own domain. Until now, we have been many working on blogspot blogs. It is not bad and reality is that we have seen some decent amount of success in the last Two and half years. For example, This blog (Techtianment) has now around 1000 Fedburner readers and we also have experienced around 1.1 million visitors in the last two years. That is an impressive Record for any sports related blog. But now, we feel that it is the time to move on to our own domain and build a brand. After doing some research he found out that Sports37 can be a good brand name for us and we hope to do something substantial in the coming days there. So, if you enjoyed our writings then I arts you to visit the address and subscribe to the feed of Sports37.

And what will happen to this blog?  We will surely continue to update it but we may change to topic of this blog and go to the original team of technology.