e-commerce in Bangladesh

Wednesday, January 18, 2012

Walton is planning to launch mobile phone set within Tk.1000 ($12)

In Bangladesh, Walton does not need any introduction. It is one of the most well-established electronics brand in Bangladesh. The company locally manufactures different electronic products including motor cycle, refrigerator, Television, and mobile handsets. The good news is, Walton is looking forward to introduce mobile handsets within Tk.1000 ($12) in Bangladesh.

Recently, BizBDNews website did an interview of Uday Hakim, Senior Deputy Director, Head of Creative and Publication, Walton. In the interview he mentioned that his organization is now planning to launch mobile phones within Tk.1000 ($12).

Mobile is currently very much popular in Bangladesh and its popularity is growing day by day. Currently, Bangladeshi market is flooded is with Chinese brand phones. These phones are also cheaper compared to the regular brand phones of Bangladesh but they are of poor quality. Hence, many people suffer after buying these phones. If Walton can come with a fairly reliable product at Tk.1000 price point then it will be a big hit in the mobile phone market of Bangladesh.

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